Building a career in Digital Marketing in today's time is the best choice. As we are living in the digital world and the money which we were spending on traditional marketing is now moving towards Digital Advertising.
Follow the given Steps to build your career in Digital Marketing:
Step-1 Gain the basic knowledge of Digital Marketing
If you are a beginner then you must know what is Digital Marketing and its components.
Digital Marketing is basically Internet marketing which refers to advertising services, products, brands, etc through digital channels.
Digital Marketing has the following channels:
Search Engine Optimization
Social Media Marketing
Step-2 Start Making Your Own Website
After basics, the next step is to go ahead and start practicing digital marketing. So, the best way to practice the concept of digital marketing is to start creating your website.
In short, create a blog and start work to increase the ranking of that blog, promote the products and start making sales.
Step-3 Become an SEO Expert
SEO is the prior skill to pursue your career in digital marketing.
With the help of SEO, you will get to know how to create a website, and accordingly, you can improve your Google Ads and Facebook paid campaign.
Step-4 Get Google Ads Certification
As a digital marketing consultant, it is must use Google Ads to promote products and services on various platforms on the Internet.
To get the important skills of digital marketing fastly is to get the Google ads Certification. Google can help you to become a Google Adwords expert and with the help of its certification, you can prove yourself in front of your clients.
Step-5 Master Facebook Ads Advertising
Now after google certification, it's time to go further. The next step is Social Media Marketing especially Facebook Ads. For Digital Marketer, it is necessary to know the working of different social media channels like Facebook, Instagram, Linkedin, Twitter, Pinterest.
Facebook and Instagram take the majority of time and budget.
Step-6 Become an expert in Google Analytics
For a Digital Marketer, only the knowledge of tools is not enough. A professional must know analytics.
You must know the views and clicks on your campaign. You should know the conversions and all the other metrics that cover all the features of the campaign.
Step-7 Get a digital marketing job as a freelancer
The next step in the way of your career is to get a digital marketing job to become a professional digital marketer.
Till now you were handling your own website. But handling a client's website is totally different. It will help to increase your skills faster and easier.