How to Choose the Best Performance Marketing Institute in India

Performance marketing is the term given for digital marketing campaigns where advertisers pay marketing companies or advertising platforms ( Google, Facebook,Instagram, LinkedIn ) for results achieved, such as web traffic or sell conversions.

Key Metrics of Performance marketing

  • CPA - Cost Per Mille, or Cost Per Thousand

  • CPC - Cost Per Click

  • CPA - Cost Per Action

  • LTV - Lifetime Value