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The Definitive Guide to LinkedIn Marketing: A Guide for Newbies and Pros

Updated: Apr 7, 2022

Globally LinkedIn has more than 7 74,000,000 users. The matrix alone makes the platform one of the best social networks today. However, the LinkedIn platform is often underutilized, with new social networks coming up constantly. LinkedIn is one of the most powerful additions to your social media content strategy if you plan to build a business online. You don't need to worry if you are new to LinkedIn, as the guide will help you clear all your doubts.

What do you need to know about LinkedIn marketing?

Using LinkedIn to make connections, generate leads, and improve plant awareness is known as LinkedIn marketing. LinkedIn is one of the essential parts of successful marketing strategies because it effectively expands professional networks. You can gain access to valuable features related to analytics connections and brand building using LinkedIn.

Importance of using LinkedIn marketing

You might be tempted to put all the resources in the big 3 of Facebook, Twitter, and Instagram for social media marketing. But you need to know that those are undoubtedly great platforms to reach the target audience, but if you ignore LinkedIn, you are doing a massive disservice to your business. LinkedIn generates 227% more leads than Twitter and Facebook.

Best marketing practices for LinkedIn

LinkedIn generally allows you to drive more significant traffic to the website besides identifying qualified leads and sharing your expertise throughout leadership content. In addition, it is a great way to market various job openings and attract new talent to your business, and these are some of the reasons why LinkedIn is one of the ideal platforms for all companies to market on.

Use hashtags

Hashtags are often used to add importance to your LinkedIn post, but they ideally serve a purpose that can change your marketing strategy for the best. Simple phrases preceded by a hashtag are likely to be a goldmine for tapping into new target audience industries and missions. But your reach can be hindered if you use too many hashtags at a time. To start with, you can use 3 to 5 hashtags that can reach the target audience you wish to speak to, and the hashtags should vary in the number of people following them, so you shouldn't get fixated on various numbers.

Understand where to use a LinkedIn page and a LinkedIn profile

LinkedIn pages are quickly followed without sending a connection request or waiting for approval. It means when a LinkedIn user shares your page with other connections, they would be following your carrier and see the content right away, which holds the potential to reach higher engagement. LinkedIn pages and profiles serve a different purposes in LinkedIn marketing. Pages are generally public and used only for business purposes, while profiles are private and used by individuals. Both of them work with LinkedIn algorithms, but you will see they have a different set of tools that needs to be used to grow your target audience.

Create posts of different lengths

Bold posts are likely to pose a punch on LinkedIn. Longform stories attract the reader's attention and lead to a longer dwell time on the platform. We need to have different types of posts in your LinkedIn content plan. You don’t need to become the person who shares only monolog as your network wouldn’t have that time to read them. At the same time, we should not post several short posts as they can come across as lacking substance, which might make you seem less authoritative or a thought leader. You need to keep the varying length of your posts to keep the content fresh and relevant to your target audience. You need to have content that attracts people to see what gems you are posting next.

Share external articles on LinkedIn

The LinkedIn algorithm supports external links to blogs and websites. It is different from other platforms, including Instagram. As long as your content has value and is relevant to the target audience, you will find success posting other people's content on this platform. You don't need to stress formally crediting the author if you are linking to their website directly, and it is also not a bad idea to tag them in the post or use the hashtag to give some credits.

Keep the publishing schedule consistent

LinkedIn is known as a platform that has the most extended content lifespan. It doesn't need round-the-clock publishing, but it needs a consistent one. Your network will come to expect your content regularly that builds trust whether you publish every day or every other day, or once a week. It would be best to choose a schedule that makes sense for the business and sticks to it for at least a month to get the desired results.

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