In internet advertising, pay-per-click (PPC) is a paradigm in which marketers place advertisements on a platform such as Google Ads and are paid when a user clicks on one of the advertisements. Almost any search on Google (or Bing) will result in advertisements appearing at the top of the results page.

PPC (pay-per-click) marketing is a digital marketing channel that organizations employ to attract traffic and conversions from search engines such as Google.

Perhaps you are looking for strategies to attract your first customers and make your first sales for a new business, or you are considering ways to increase your brand's visibility on the internet.

Search Ads are one of the most common types of pay-per-click (PPC) advertising. It enables marketers to compete for ad placement in a search engine's sponsored links when someone searches for a keyword that is relevant to their company's product or service.

Paid search advertising (PPC) may be a powerful tool for marketing your company and reaching new customers. However, it can be intimidating for those who are just getting started with the channel.